In Microsoft Ads, how does the 'Maximize Conversions' bidding strategy leverage machine learning compared to 'Enhanced CPC' to achieve campaign goals?

Both 'Maximize Conversions' and 'Enhanced CPC' (ECPC) bidding strategies in Microsoft Ads use machine learning, but 'Maximize Conversions' leverages it more extensively to achieve campaign goals. ECPC automatically adjusts your manual bids in real-time based on the likelihood of a conversion. It increases your bid for searches that are more likely to convert and decreases it for searches that are less likely, stayi....