What is the fundamental ethical boundary that guerrilla marketing campaigns must not cross?

The fundamental ethical boundary that guerrilla marketing campaigns must not cross is the deception or endangerment of the public. Guerrilla marketing employs unconventional and often surprising tactics to promote a product or service. However, these tactics should never involve misleading consumers about the nature of the campaign, creating unsafe situations, or infringing on the rights of others. For example, a campaign that falsely implies a public emergency or involves unauthorized placement of advertising materials on private property would be considered unethical. While generating buzz and capturing attention are key goals, guerrilla marketing must prioritize honesty, transparency, and respect for the well-being and property of individuals and the community. Deceptive practices or actions that could cause harm or distress are unacceptable, regardless of the potential marketing benefits.