What's the core benefit of implementing a design approval process within a Canva team?

The core benefit of implementing a design approval process within a Canva team is to ensure consistent adherence to brand guidelines and maintain a high level of design quality before content is published or distributed. This process provides a systematic way to review designs, catch errors, and provide constructive feedback, reducing the risk of publishing materials that are off-brand, contain inaccuracies, or lack visual appeal. By having a designated approver (e.g., a brand manager or senior designer) review all designs, the team can guarantee that all content aligns with the company's visual identity, messaging, and overall brand strategy. This control is particularly important for large teams or organizations where multiple designers contribute to content creation. For example, before a social media post is published, it would be routed to a brand manager within Canva. The manager then reviews the design for logo placement, color usage, and overall compliance with brand guidelines. If the post doesn't meet the standards, the manager can provide feedback and request revisions, ensuring brand consistency and quality.