How does utilizing Canva's branding features contribute to overall template discoverability?

Utilizing Canva's branding features significantly enhances template discoverability by establishing a consistent visual identity, which, over time, builds brand recognition and trust. When users repeatedly encounter templates with a cohesive look and feel associated with a specific brand, they become more likely to recognize and select those templates in the future. This positive association boosts the template's click-through rate and usage, signaling to Canva's algorithm that these templates are valuable. Canva's branding features, such as Brand Kits (which store logos, color palettes, and fonts) enable template creators to consistently apply these elements across all their designs. This uniformity reduces visual clutter and makes it easier for users to quickly identify templates belonging to a particular brand. For example, if a user frequently uses 'Company X's' social media templates and recognizes their logo and brand colors, they are more likely to search specifically for 'Company X templates' or select 'Company X's' templates from search results, thereby improving the overall discoverability of that brand's template portfolio.