What is the impact of neglecting alt text on embedded Canva designs?
Neglecting to add alt text to embedded Canva designs has a negative impact on both SEO (Search Engine Optimization) and accessibility. Alt text, short for 'alternative text,' is a brief description of an image that is read by search engine crawlers and screen readers. Without alt text, search engines cannot properly understand the content of the image, reducing its ability to rank in image search results and contribute to the overall SEO of the webpage where it's embedded. This means potential viewers will not discover the content through image searches. More importantly, neglecting alt text severely hinders accessibility for visually impaired users who rely on screen readers to understand the content of a webpage. The screen reader will be unable to describe the image, making the content inaccessible and creating a barrier to information. For example, if you embed a Canva-designed infographic about climate change without alt text, search engines won't know it's about climate change, and visually impaired users will completely miss the visual information being presented.