What primary factor determines a Canva template's initial search ranking beyond keyword relevance?

Beyond keyword relevance, the primary factor determining a Canva template's initial search ranking is design quality, specifically its visual appeal, professional execution, and adherence to current design trends. While keywords signal what the template is *about*, design quality indicates how *wellit fulfills that purpose. Canva's algorithm favors templates that are visually engaging and appear professionally crafted, as these are more likely to be selected and used by users. This assessment includes elements such as composition, color palette, typography, and overall aesthetic harmony. Templates with high design quality tend to generate more saves and uses, signaling to Canva that they are valuable and should be ranked higher. For example, two templates targeting 'Instagram Post,' where one uses basic fonts and clip art while the other uses a modern font pairing and professional imagery, the latter demonstrates superior design quality and will likely rank higher initially, even if keyword optimization is similar.