In the context of UX design, what is the primary goal of minimizing cognitive load?

In UX design, the primary goal of minimizing cognitive load is to reduce the amount of mental effort required for a user to interact with a product or interface. Cognitive load refers to the total amount of mental effort being used in the working memory. Working memory is the system that actively holds multiple pieces of temporary information in the mind, where they can be manipulated. High cognitive load can lead to frustration, errors, and decreased user satisfaction. By simplifying the user interface, providing clear navigation, and presenting information in an easily digestible format, UX designers aim to reduce the cognitive burden on users. This allows users to accomplish their goals more efficiently and effectively. For example, using familiar icons, limiting the number of options presented at once, and employing consistent design patterns are all techniques used to minimize cognitive load. A well-designed interface with low cognitive load enables users to focus on their tasks rather than struggling to understand the interface itself, leading to a better overall user experience.