Explain the process of scheduling a post for future publishing in WordPress, emphasizing its value in content planning.
Scheduling posts in WordPress is a valuable feature that allows you to plan and organize your content release schedule ahead of time. This is particularly useful for maintaining a consistent publishing schedule and ensuring content is published at optimal times, even if you're not actively working on the website at the time of publication. Scheduling posts greatly enhances your content planning and workflow. Here's a detailed explanation of how to schedule a post and its value:
The Process of Scheduling a Post:
1. Creating Your Content: First, create your post or page in the WordPress editor, using all the necessary blocks, texts, images etc. Make sure the content is fully completed before scheduling, although you can edit it even after you schedule it for publishing. Ensure you have done all necessary checks before scheduling, such as all spelling, gramar, formatting and other critical parts of the content.
2. Accessing the Document Panel: Once you have created and are satisfied with your content, look for the "Document" panel in the right sidebar of the editor. This panel contains various settings related to the post, including the scheduling options.
3. Finding the Publish Section: Within the "Document" panel, locate the "Status & Visibility" section. This section shows information about the current status of the post, whether it’s a draft, pending review, scheduled, or published. Underneath the “Publish” text you should see “Immediately”, which, when clicked, will allow you to select another option to schedule publishing.
4. Setting the Schedule Date and Time: Clicking on the “Immediately” link will reveal a date and time picker. Select your desired date and time for the post to be published. You can use the calendar widget to choose the date and the drop downs to select the hour and minutes. Make sure you select a date and time in the future, as choosing a date or time in the past will publish it immediately.
5. Scheduling the Post: After selecting the date and time, click the "Schedule" button. The button will have the name of your schedule on it, such as “Schedule for July 27, 2024 at 10:00 am” for example. Clicking this button will schedule the post for publishing at the selected date and time.
6. Reviewing Scheduled Posts: You can review and manage your scheduled posts from the "Posts" section in the WordPress admin menu. Scheduled posts will show a "Scheduled" status. You can edit a scheduled post, change the scheduled time, or publish it immediately from the quick links.
Value of Scheduling Posts for Content Planning:
1. Consistent Publishing Schedule: Scheduling posts enables you to maintain a consistent publishing schedule. You can create multiple pieces of content in advance and have them released at regular intervals without having to manually publish them every time. This regularity helps build an audience and keeps them coming back for more. For example, if you want to publish a blog post every Tuesday at 10:00 am, you can create all posts beforehand and schedule them for future Tuesdays at that time.
2. Optimal Publishing Times: You can use data to determine the best times for your audience to view your content, and schedule them to be published at those optimal times. For instance, if you find that your audience is most active in the late afternoons, you can schedule your posts to be published in the late afternoons, without having to manually publish them each day at that specific time.
3. Time Management: By planning content ahead of time and scheduling, you can better manage your time and workload. You can work on multiple posts in one session, and then distribute their release over time, which prevents you from scrambling to create content just before it needs to be published. For example, you can write a batch of blog posts at the start of the week and schedule them for different days throughout the week or month.
4. Strategic Content Release: Scheduling posts allows you to strategically plan your content release around specific events or campaigns. You can time content releases to align with holidays, product launches, sales events, or other relevant occasions. For example, if you have a new product launch scheduled for next month, you can schedule relevant blog posts to be published in the days or weeks leading up to the launch to build anticipation and increase awareness.
5. Content Batching: Scheduling promotes content batching, which involves creating multiple pieces of content in a single session, then scheduling the content to be released at different times. This approach is much more efficient than writing content on demand. For example, instead of creating one blog post every week, you can write four in a day and schedule them for the following four weeks.
6. Consistent Workflow: Scheduling allows for a more organized and predictable workflow. Team members can prepare posts ahead of time, and schedule them without the need to publish manually at odd times. For example, content creators can prepare all the posts, schedule them, and content managers can easily approve and review them without worrying about them being published too early, or not being published at all.
7. Improved Content Strategy: When posts are scheduled ahead of time, it promotes better content strategy, because you can think about the content in advance, ensuring that it is consistent with your overall strategy and goals, that you’re not publishing content haphazardly.
8. Reduced Stress and Effort: Scheduling reduces the stress and effort of manual publishing and helps avoid missing publishing deadlines. This ensures you have a consistent publishing schedule even if you are on vacation or otherwise unable to publish manually at the desired time.
9. Automation: Scheduling effectively automates a part of the content publication, which makes your website maintenance process more streamlined and professional.
Examples:
- A food blogger wants to publish a new recipe every Friday at 11:00 am. They can write and prepare the post anytime during the week and then schedule it for publication for the following Friday, and it will automatically publish at the set time.
- An online retailer wants to release a new product every month, and also to post related content before the launch. They can create the product page, blog posts, and schedule all of the content ahead of time, ensuring everything is released at the right time without manual publishing.
- A marketing team can prepare a batch of social media posts to promote their new content, and schedule them to be released throughout the week, using the same process to schedule content.
- A news website may want to schedule articles for specific times throughout the day or week to provide up-to-date content throughout the day.
By leveraging the scheduling feature in WordPress, you can strategically plan and automate content release, which makes your workflow more efficient, professional, and effective in achieving your content goals. Scheduling posts is not only convenient, but is also key to content planning and long term content strategy, as it improves consistency, timing, and workload management, while ensuring that your content reaches your audience at the best possible times.