Behavioral finance is a field that blends psychology and economics to understand how cognitive biases and emotional factors influence investor decision-making. It challenges the traditional assumption of rational economic actors in financial markets by recognizing that investors are often irrational, prone to emotional reactions, and susceptible to cognitive biases.
Influence on Investor Decision-Making:
Overconfidence: Investors often overestimate their abilities and knowledge, leading them to take on excessive risk or make poor investment decisions.
Herd Behavior: Individuals tend to follow the crowd, even if it goes against their own judgment, leading to market bubbles and crashes.
Loss Aversion: People feel the pain of a loss more strongly than the pleasure of an equival....
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