What is the primary characteristic of communication materials that ensures they are effectively 'tailored' for different community audiences, moving beyond simple jargon avoidance?

The primary characteristic of communication materials that ensures they are effectively 'tailored' for different community audiences, moving beyond simple jargon avoidance, is audience-centricity. Audience-centricity means designing and delivering communication by placing the specific needs, characteristics, and perspectives of the target community at the absolute center of the process. This involves a comprehensive audience analysis, which is....