FREE
daily Instructor: Dr. Lisa BowersAbout this Course
Digital Advertising 101
Welcome to Digital Advertising 101! This comprehensive course is designed to provide you with a solid foundation in the world of digital advertising. Whether you're a marketing professional, business owner, or someone looking to enter the digital marketing landscape, this course will equip you with essential knowledge and skills to navigate the dynamic realm of online advertising.
Course Overview:
This course is divided into several modules, each focusing on key aspects of digital advertising. You will explore the fundamentals, strategies, and tools that drive successful digital advertising campaigns. By the end of the course, you'll be well-versed in creating effective online ad campaigns and optimizing them for maximum impact.
Module 1: Introduction to Digital Advertising
- Understanding the Digital Advertising Landscape
- Key Concepts and Terminology
- Evolution of Digital Advertising
Module 2: Platforms and Channels
- Major Advertising Platforms (Google Ads, Facebook Ads, etc.)
- Social Media Advertising
- Display Advertising
Module 3: Creating Compelling Ad Copy
- Crafting Engaging Headlines and Descriptions
- Understanding the Psychology of Persuasion
- Best Practices for Different Ad Formats
Module 4: Targeting and Audience Segmentation
- Defining Target Audiences
- Demographic and Psychographic Targeting
- Utilizing Data for Precision Targeting
Module 5: Budgeting and Bidding Strategies
- Setting Advertising Budgets
- Bid Management Techniques
- Optimizing Budget Allocation
Resources:
- Recommended Readings
- Video Tutorials
- Case Studies
- Interactive Simulations
Throughout the course, you'll have access to a wealth of resources to deepen your understanding and practical skills. Stay engaged, participate in discussions, and make the most of the learning experience. Let's dive into the exciting world of Digital Advertising together!
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Expert Coaching
Have an expert instructor guide you through your learning journey.
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Pricing Plans
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Frequently Asked Questions
For detailed information about our Digital Advertising 101 course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 26 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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How to Get Certified
Complete the Course
Answer the certification questions by selecting a difficulty level:
Beginner: Master the material with interactive questions and more time.
Intermediate: Get certified faster with hints and balanced questions.
Advanced: Challenge yourself with more questions and less time
Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.