What is the primary difference between 'white hat' and 'black hat' SEO techniques in online reputation management?

The primary difference between 'white hat' and 'black hat' SEO techniques in online reputation management is that white hat SEO adheres to search engine guidelines and focuses on providing value to users, while black hat SEO uses deceptive or manipulative tactics to artificially inflate search engine rankings, often violating those guidelines. 'SEO', or Search Engine Optimization, is the practice of improving a website's visibility in search engine results pages (SERPs). In online reputation management, SEO ....