How does the 'plain folks' propaganda technique attempt to influence audiences?

The 'plain folks' propaganda technique attempts to influence audiences by portraying a person, product, or idea as being 'of the people' or 'for the common person.' This technique aims to establish trust and rapport by presenting the subject as relatable and similar to the audience, suggesting that they share common values, experiences, and concerns. By using ordinary language, relatable imagery, and focusing on everyday activities, the 'plain folks' approach seeks to create a sense of familiarity and down-to-earth authenticity. For example, a politician might be shown eating at a local diner, wearing casual clothing, or talking about their humble upbringing to connect with voters on a personal level and appear as someone who understands their lives. A company might advertise its product as being 'made by real people' or feature testimonials from everyday consumers to build trust and suggest that the product is reliable and accessible. The goal is to convince the audience that the subject is trustworthy and represents their interests, making them more likely to accept the message being conveyed.