What core element is missing if a Discord server's KPIs only track member count?

If a Discord server's KPIs only track member count, the core element that is missing is a measure of engagement and activity. While member count provides a basic indication of server size, it doesn't reveal whether those members are actively participating in the community. Without tracking engagement metrics, it's impossible to assess the true health and vitality of the server. Key engagement KPIs include metrics like message frequency, active user rate (the percentage of members who are actively participating), channel participation, and event attendance. For example, a server with a high member count but low message frequency might indicate that the community is stagnant and needs more engaging content or activities. Focusing solely on member count can be misleading and doesn't provide actionable insights for improving the server's long-term growth and sustainability. Measuring engagement ensures that the server is not just attracting members, but also retaining them and fostering a vibrant community.