What should be the primary focus when announcing new product launches on a brand's Discord server?

The primary focus when announcing new product launches on a brand's Discord server should be providing exclusive value and fostering a sense of community among its members. Discord communities are often comprised of a brand's most loyal and engaged customers; therefore, product launch announcements should be tailored to reward this loyalty. This could include offering early access, exclusive discounts, or bonus content specifically for Discord members. The announcement should clearly communicate the benefits of the new product and explain how it addresses the needs of the community. Creating an interactive experience, such as a Q&A session with the product development team or a contest to win the new product, can further enhance engagement and build excitement. The goal is to make Discord members feel valued and to leverage their enthusiasm to amplify the product launch's reach beyond the server itself. It is not solely about broadcasting information, but about fostering a sense of exclusivity and belonging.