What is the primary goal of A/B testing ad copy on the DuckDuckGo Ads platform?

The primary goal of A/B testing ad copy on the DuckDuckGo Ads platform is to identify which version of the ad copy performs best in terms of key metrics like Click-Through Rate (CTR) and conversion rate. A/B testing involves creating two or more variations of an ad, each with a slightly different headline, description, or call to action, and then showing these variations to different segments of users to see which one generates the most clicks or conversions. For example, you might test two versions of an ad, one emphasizing price and the other emphasizing quality, to see which message resonates most strongly with the target audience. The winning ad copy is then used to optimize the campaign and improve overall performance.