What is the main objective of using location extensions in DuckDuckGo Ads?

The main objective of using location extensions in DuckDuckGo Ads is to provide users with additional information about a local business, such as its address, phone number, and directions, directly within the ad itself. This makes it easier for users to find and contact the business, ultimately increasing the likelihood of a visit or purchase. For example, if someone searches for 'pizza near me', a pizza restaurant using location extensions would have its address and phone number displayed directly in the ad, allowing the user to quickly call or get directions without having to click through to the website. This enhances the user experience and improves the ad's effectiveness.