Beyond just looking at sales, what *specificmetric should you use to assess the long-term impact of a seasonal promotion on your brand's perceived value?

Beyond just looking at sales, the specific metric you should use to assess the long-term impact of a seasonal promotion on your brand's perceived value is the *'repeat purchase rate' and *'customer lifetime value' (CLTV) of buyers acquired during the promotion, compared to buyers acquired outside of the promotional period. Simply looking at sales during the promotion only provides a short-term snapshot. The repeat purchase rate measures the percentage of buyers who made a purchase during the promotion and then returned to make another purchase within a defined timeframe (e.g., 3 months, ....