The most accurate early indicator of whether a new listing requires further optimization for search, and one that is often overlooked, is the *'impression-to-click-through rate' (CTR) on search results pages. An impression is counted each time your listing is displayed to a potential buyer in search results. Click-through rate (CTR) represents the percentage of times your listing is clicked on after being shown. A low CTR, despite a reasonable number of impressions, indicates that while your listing is being *....
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