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How would you strategically employ 'codeless coupons' *outsideof eBay to drive traffic and conversions to your eBay store, while adhering to eBay's policies?



To strategically employ 'codeless coupons' outside of eBay to drive traffic and conversions while adhering to eBay's policies, focus on methods that direct customers to your eBay listings without violating eBay's rules against circumventing fees or directing sales off the platform. Codeless coupons, being automatically applied at checkout on eBay, simplify the process for the customer. The key is to promote *specific eBay listings or your eBay store URL, *not the coupon itself, on external platforms. Here's how: 1. Email Marketing to your own list: Send targeted emails to your existing customer base, segmented by their purchase history or interests, highlighting specific products on eBay that are eligible for the codeless coupon. Provide direct links to those eBay listings. Example: 'Save 10% on all vintage watches this week! Shop now: [Direct link to eBay watch listings]' 2. Social Media Marketing: Share visually appealing content on platforms like Facebook, Instagram, or Pinterest showcasing your eBay products. Include a compelling call to action and a direct link to the eBay listing or your eBay store. Example: 'New hand-painted ceramics added to our eBay store! Limited time offer: Get 15% off at checkout! [Direct link to eBay store]' 3. Content Marketing: Create valuable and informative content (blog posts, articles, videos) relevant to your product niche. Within the content, naturally integrate links to your relevant eBay listings, mentioning the automatic discount available at checkout. Example: 'Our guide to choosing the perfect hiking boots... Find our recommended models on eBay with a surprise discount! [Direct link to eBay boot listings]' 4. Partnerships with Relevant Websites/Influencers: Collaborate with websites or social media influencers in your niche to promote your eBay products. Provide them with direct links to your eBay listings to share with their audience. Be transparent about the automatic discount available. The emphasis should be on driving traffic to the *eBayplatform. It is crucial *notto advertise the coupon code itself, as codeless coupons don't have a code. Avoid language that encourages bypassing eBay's checkout process or paying you directly. Always comply with eBay's advertising and linking policies to maintain a positive selling experience and avoid penalties.