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If a competitor launches a strikingly similar promotion to yours, what precise data point should you *immediatelyanalyze in your Promotion Manager to determine the optimal counter-strategy?



If a competitor launches a strikingly similar promotion to yours, the most precise data point to immediately analyze in your Promotion Manager is the *'conversion rate lift' attributed to your current promotion, segmented by the specific items overlapping with the competitor's offer. Conversion rate lift measures the increase in the percentage of listing views that result in a sale, directly attributable to the promotion. Simply looking at overall sales volume isn't sufficient, as external factor....

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