What crucial adjustment should be made to your Seller Hub dashboard widgets *afteridentifying a consistent seasonal sales trend?
After identifying a consistent seasonal sales trend, the crucial adjustment to make to your Seller Hub dashboard widgets is to modify the *date range comparisons. Seller Hub dashboard widgets often display sales data and other key performance indicators (KPIs) by comparing the current period to a previous period (e.g., comparing this week's sales to last week's sales, or this month's sales to last month's sales). Recognizing a seasonal trend means that sales fluctuate predictably throughout the year. Therefore, comparing data to the immediately preceding period can be misleading because those periods may not be comparable due to the seasonal effect. Instead, adjust the date range comparisons to *year-over-year comparisons. For example, compare this month's sales to the *same month last year rather than the previous month. This provides a more accurate picture of your actual performance by accounting for the predictable seasonal variations. If you sell Christmas ornaments, comparing December sales to November sales is not insightful because December is always going to be higher. But comparing this December's sales to *lastDecember's sales reveals true growth or decline. This adjustment gives you a more realistic and relevant view of your business performance, allowing you to make better-informed decisions about inventory management, pricing, and marketing efforts related to the seasonal trend. Furthermore, consider adding or customizing widgets to specifically track seasonal product performance and related metrics like sell-through rate during peak seasons. This granular data empowers you to proactively capitalize on recurring trends.