What often-overlooked setting within Seller Hub directly impacts your visibility in international search results, and how do you optimize it?

The often-overlooked setting within Seller Hub that directly impacts your visibility in international search results is your *'Shipping Options' and, specifically, whether you offer international shipping to specific countries and regions. Many sellers focus on optimizing their listings for domestic search but neglect to configure their shipping settings for international buyers. If you don't offer international shipping to a particular country, your listings will generally not be visible to buyers in that country, regardless of how well-optimized they are. To optimize your visibility in international search results: 1. Enable International Shipping: In your shipping settings, enable international shipping to the countries or regions you want to target. This may involve selecting specific shipping services and rates for each destination. 2. Specify Shipping Costs Accurately: Provide accurate shipping costs for each destination. Overestimating shipping costs can deter international buyers, while underestimating them can erode your profit margins. 3. Use eBay's Global Shipping Program (GSP): Consider enrolling in eBay's Global Shipping Program (GSP), which simplifies international shipping by handling customs clearance and import duties. While GSP may not be suitable for all items or destinations, it can significantly expand your reach to international buyers. 4. Exclude Problematic Locations: Review the list of countries and regions you're shipping to and exclude any locations that have a history of shipping issues, fraud, or high return rates. 5. Consider 'Ship-To' Locations: While you can set a default shipping location, allow ship-to addresses in other countries. Even if you don't actively promote this, it opens your product to buyers who use freight forwarders. By configuring your shipping options to offer international shipping to relevant countries and regions, you can significantly increase the visibility of your listings in international search results and tap into a larger global customer base. Remember that many buyers filter search results based on 'ships to' country.