What scenario warrants immediate suspension of a scheduled promotion, even if it is performing well based on initial metrics?

A scenario that warrants immediate suspension of a scheduled promotion, even if it's performing well based on initial metrics, is a *sudden and significant disruption in your supply chain or inventory availability. This includes situations where you are no longer able to fulfill the promoted orders due to unforeseen circumstances. Even if the promotion is driving high sales volume and positive conversion rates, the inability to fulfill orders will inevitably lead to: 1. Negative customer experiences: Buyers will be disappointed and frustrated if their orders are delayed or canceled, resulting in negative feedback and damage to your seller reputation. 2. Increased customer service workload: You'll be inundated with inquiries from buyers asking about the status of their orders, requiring significant time and resources to manage. 3. Potential penalties from eBay: eBay may impose penalties, such as lower search rankings or even account suspension, if you consistently fail to fulfill orders. For example, if you're running a promotion on a specific product, and your supplier suddenly goes out of business or experiences a major production delay, you'll be unable to replenish your inventory in time to fulfill the promoted orders. In this situation, it's crucial to immediately suspend the promotion to prevent further orders from being placed that you cannot fulfill. It is vital to prioritize customer satisfaction and maintain a positive seller reputation, even if it means sacrificing short-term sales gains. Promptly communicating with affected buyers and offering refunds or alternative solutions can help mitigate the damage. Failing to suspend the promotion in such a situation would be detrimental to your long-term business prospects.