What *specifictype of report within Seller Hub allows you to identify listings that are cannibalizing sales from each other, and how do you mitigate this?

While Seller Hub doesn't have a single, dedicated report specifically labeled 'Listing Cannibalization Report,' you can effectively identify listings that are cannibalizing sales from each other by strategically analyzing the *'Sales Report' in conjunction with the *'Traffic Report', and specifically focusing on the 'Listing views' and 'Units sold' metrics for similar items over time. Listing cannibalization occurs when multiple listings from the same seller compete for the same customer base, resulting in one listing's sales negatively impacting another's. To identify this: 1. Analyze Sales Trends: In the Sales Report, track the sales performance of similar items over a specific period (e.g., weekly or monthly). Look for instances where the sales of one listing increase while the sales of a similar listing decrease simultaneously. 2. Examine Traffic Patterns: Correlate the sales trends with the Traffic Report. Check if the listing views for the declining listing have also decreased, while the listing views for the increasing listing have increased. This confirms that buyers are shifting their attention from one listing to another. 3. Assess Keyword Overlap: Evaluate the keywords used in the titles and descriptions of the listings. If the listings are using very similar keywords, they are more likely to compete for the same search queries. Mitigation Strategies: *Refine Keyword Targeting: Differentiate the keywords used in each listing to target different segments of the customer base or different search terms. *Adjust Pricing: Implement a slight price differentiation between the listings to appeal to different price sensitivities. *Enhance Listing Differentiation: Highlight unique features or benefits of each listing to make them more distinct in the eyes of buyers. *Rotate Promoted Listings: If you're using Promoted Listings, rotate which listings are being promoted to avoid over-promoting one listing at the expense of others. For example, if you sell two very similar blue sweaters, analyze if promoting one is hurting the sales of the other, even when unpromoted. If so, refine the listing titles, and rotate which one is promoted. This combined analysis provides insights into potential cannibalization and allows you to take corrective actions to optimize your overall sales performance. The key is to look at the interplay between similar listings, rather than evaluating them in isolation.