The strategic use of negative keywords in Promoted Listings directly contributes to a higher overall quality score by *improving ad relevance and click-through rate (CTR). A quality score is an internal metric used by eBay (and other advertising platforms) to assess the quality and relevance of your ads. A higher quality score typically leads to lower advertising costs and better ad placement. Negative keywords are terms that you specifically exclude from triggering your ads. By adding negative keywords, you prevent your listings from being shown to buyers who are searching for those ....
Log in to view the answer
