What's the best way to use relevant hashtags when optimizing organic Facebook content?

The best way to use relevant hashtags when optimizing organic Facebook content is to incorporate a mix of broad and specific hashtags that are directly related to the content of the post and the interests of the target audience. Use a limited number of highly relevant hashtags rather than overloading the post with irrelevant or excessive tags. Research trending and popular hashtags within the niche to increase visibility, but also use specific hashtags to reach a more targeted audience. For example, a post about a new coffee shop might include hashtags like #coffeeshop, #localcoffee, #newcafe, and #specialtycoffee to reach a wider audience interested in coffee while also targeting local residents and those interested in specialty coffee.