If your goal is to maximize the number of purchases regardless of cost, which bidding strategy is most appropriate?

If the goal is to maximize the number of purchases irrespective of cost, the 'Highest Volume' bidding strategy is the most appropriate. This strategy instructs Facebook to obtain as many conversions (in this case, purchases) as possible within the provided budget, without regard for cost per purchase. Other bidding strategies, such as 'Cost per Result Goal' or 'Cost Cap', aim to control the cost per purchase, potentially limiting the number of purchases achieved. 'Highest Volume' prioritizes the quantity of conversions, making it suitable when maximizing purchase volume is the overriding objective, even if it means a higher average cost per purchase. It uses the available budget to find the most purchase opportunities, ignoring cost constraints.