What is the significance of understanding Facebook's algorithm when managing organic content?

Understanding Facebook's algorithm is crucial for managing organic content because the algorithm determines which content is shown to users and in what order. Knowing how the algorithm prioritizes content factors like engagement, relevance, and recency allows marketers to optimize their posts to increase visibility and reach without paid advertising. For example, if the algorithm favors video content, a marketer might prioritize creating more videos to boost organic reach. Understanding algorithm updates ensures that content strategies remain effective and adapt to changes in how Facebook distributes content.