When is it most advantageous to create ads directly within Business Suite instead of Ads Manager?

It is most advantageous to create ads directly within Business Suite instead of Ads Manager when running simple campaigns with straightforward objectives, such as boosting a post or driving traffic to a website, and when needing a streamlined, user-friendly interface. Business Suite offers a simplified ad creation process, making it quicker to set up basic ads. However, Ads Manager provides more advanced targeting, bidding, and creative options for complex campaigns requiring greater control. For example, a small business owner wanting to quickly promote a recent Facebook post might find it easier and faster to do so directly from Business Suite, while a marketing agency running a sophisticated retargeting campaign would likely prefer the advanced capabilities of Ads Manager.