What is the primary purpose of encouraging user-generated content on a Facebook page?

The primary purpose of encouraging user-generated content (UGC) on a Facebook page is to build trust and authenticity, increase engagement, and foster a sense of community around the brand. UGC serves as social proof, demonstrating that real customers are using and enjoying the products or services. It also reduces the content creation burden on the business itself and can provide diverse perspectives and creative content that the brand might not otherwise generate. For example, a clothing brand might encourage customers to share photos of themselves wearing their clothes, which can then be featured on the brand's Facebook page, creating a sense of community and inspiring other potential customers.