What is the main objective of running contests and giveaways on a Facebook page?

The main objective of running contests and giveaways on a Facebook page is to increase engagement, grow the page's follower base, and generate leads. Contests and giveaways incentivize users to interact with the page by liking, commenting, sharing, or tagging friends, which increases organic reach and visibility. Requiring users to like the page to enter the contest helps grow the follower base. Collecting email addresses or other information as part of the entry process allows the business to generate leads for future marketing efforts. For example, a software company might run a giveaway offering a free license to their software in exchange for liking their page, sharing the post, and tagging two friends who might be interested, thereby increasing their reach, follower count, and brand awareness.