What is the benefit of optimizing a Facebook Page for search?

Optimizing a Facebook Page for search increases its visibility in Facebook's internal search results when users search for relevant keywords. This helps potential customers who are actively searching for products, services, or information related to the business to easily find the Page. For example, a local bakery optimizing its page with keywords like 'bakery near me' or 'custom cakes' increases the likelihood of appearing in search results when users search for those terms on Facebook, leading to increased page traffic and potential customers.