What type of insights can be gained from analyzing audience demographics within Business Suite?

Analyzing audience demographics within Business Suite provides insights into the characteristics of the people who are interacting with your Facebook and Instagram content. Key demographic insights include age ranges, gender distribution, location (country, city), and language. Understanding these characteristics helps tailor content to resonate with the dominant audience segments. For example, if the demographics show that a large portion of your audience is female and between the ages of 25-34, you can create content and run ad campaigns that specifically target this group with relevant messaging and visuals.