What is the intended outcome of running a 'Page Like' campaign?
The intended outcome of running a 'Page Like' campaign is to increase the number of followers (likes) on a Facebook Page. The campaign is specifically designed to encourage users who are likely to be interested in the page's content to click the 'Like' button, thereby becoming followers. This expands the page's potential reach and provides a larger audience for organic posts and future marketing efforts. For example, a local restaurant might run a 'Page Like' campaign targeting users in their area who have expressed interests in food or dining to grow their follower base and promote their menu updates and special offers.