What is the core goal of crafting compelling and engaging content for a Facebook page?

The core goal of crafting compelling and engaging content for a Facebook page is to capture and maintain audience attention, encourage interaction, and ultimately foster a stronger relationship between the audience and the brand. Engaging content leads to increased likes, comments, shares, and saves, which signals to Facebook's algorithm that the content is valuable, resulting in higher organic reach and visibility. For instance, a compelling video might encourage viewers to watch until the end, leave a comment, and share it with their friends, thereby amplifying the page's reach and brand awareness.