When running a lead generation campaign, what type of form field is MOST likely to result in a lower cost per lead?

When running a lead generation campaign, requiring fewer form fields is MOST likely to result in a lower cost per lead. The more information you ask for, the higher the barrier to entry, and the fewer people will complete the form. Minimizing the number of required fields, particularly by focusing on essential information like name and email address, reduces friction and increases the likelihood of users submitting the form. For instance, asking only for 'First Name' and 'Email' will typically result in a higher lead volume and lower cost per lead compared to requiring 'First Name', 'Last Name', 'Email', 'Phone Number', and 'Company Name'. While collecting more data can provide richer insights, the trade-off is often a higher cost per lead due to reduced completion rates.