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If your ad is disapproved for violating Facebook's advertising policies, what is the MOST effective first step?



The most effective first step if your ad is disapproved for violating Facebook's advertising policies is to carefully review the specific reason for disapproval provided by Facebook and thoroughly examine your ad creative, copy, targeting, and landing page content to identify the policy violation. Facebook typically provides a clear explanation of why the ad was rejected, citing the specific policy or guideline that was breached. Understanding the exact reason is crucial before taking any further action. For example, if the disapproval reason states 'Misleading Claims,' you need to scrutinize your ad copy and landing page for any statements that could be interpreted as false or exaggerated. Only after identifying the issue can you make the necessary revisions and resubmit the ad for review.