Which targeting option allows you to target users based on their engagement with content on Facebook or Instagram?
Custom Audiences from Engagement allow you to target users based on their engagement with content on Facebook or Instagram. This targeting option enables you to create audiences of people who have interacted with your Facebook Page, Instagram Business profile, videos, lead ads, or events. For example, you can create an audience of users who have watched at least 3 seconds of one of your videos, or users who have liked or commented on a post on your Facebook Page. This is useful for retargeting users who have already shown interest in your brand or content, increasing the likelihood of conversion or further engagement. You can define the specific types of engagement and the timeframe (e.g., the last 365 days) to create highly tailored audiences for your ads.