Which Facebook advertising policy directly prohibits targeting based on perceived religious beliefs?
Facebook's advertising policy regarding Personal Attributes directly prohibits targeting based on perceived religious beliefs. This policy states that ads must not discriminate against or single out individuals or groups based on their personal attributes, including religion, race, ethnic origin, age, sexual orientation, gender identity, disability, or medical condition. While advertisers can target users based on interests they have explicitly expressed (e.g., 'interested in Buddhism'), they cannot infer or assume someone's religious beliefs and use that as a targeting criterion. For example, an ad cannot say 'Are you Christian? Join our community!' because it implies knowledge of the user's religious affiliation, which violates the policy.