Which bidding strategy prioritizes delivering the most results possible within a specified budget, without considering a target cost per result?

The 'Lowest Cost' bidding strategy prioritizes maximizing the number of results obtained within a given budget, without setting a specific target cost per result. This strategy instructs Facebook's ad delivery system to spend the entire budget and acquire as many conversions, clicks, or impressions as possible, depending on the chosen campaign objective. It does not attempt to maintain a consistent cost per result, but rather focuses on volume. For example, if your objective is website traffic, 'Lowest Cost' will aim to get the most clicks within your budget, even if the cost per click fluctuates. This is different from 'Target Cost', which attempts to achieve results at or below a specified cost, potentially sacrificing volume to maintain efficiency. 'Lowest Cost' is ideal when the primary goal is sheer volume of results and cost control is less of a concern than maximizing the number of conversions or other desired actions.