FREE
daily Instructor: Dr. Alexis AndersonAbout this Course
Facebook Blueprint Certification: Social Media Marketing
The Facebook Blueprint Certification: Social Media Marketing course is designed to equip professionals with the knowledge and skills required to effectively leverage Facebook's advertising and marketing platform. Whether you are a marketer, advertiser, or business owner, this course provides comprehensive training to help you navigate the ever-evolving landscape of social media marketing on Facebook.
In this course, you will learn the key strategies and best practices for creating and managing successful social media marketing campaigns on Facebook. From understanding the fundamentals of the Facebook ecosystem to advanced targeting techniques, you will gain valuable insights into optimizing your advertising efforts and maximizing your return on investment.
The course covers a wide range of topics, including:
- Introduction to Facebook marketing and advertising
- Setting up a Facebook Business Manager account
- Creating compelling Facebook ad campaigns
- Targeting and audience segmentation
- Optimizing ad performance and budget allocation
- Using Facebook Insights and analytics
- Engaging with your audience through Facebook Pages
- Building and managing a Facebook community
- Implementing effective Facebook retargeting strategies
- Measuring and analyzing campaign results
Throughout the course, you will have access to practical examples, real-world case studies, and interactive exercises to reinforce your learning. By the end of the course, you will have the necessary skills to develop impactful social media marketing campaigns on Facebook, drive brand awareness, increase engagement, and achieve your marketing objectives.
Please note that successful completion of the course does not guarantee the Facebook Blueprint Certification. The certification requires a separate examination administered by Facebook to validate your expertise in social media marketing.
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Expert Coaching
Have an expert instructor guide you through your learning journey.
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Frequently Asked Questions
For detailed information about our Facebook Blueprint Certification: Social Media Marketing course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 19 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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How to Get Certified
Complete the Course
Answer the certification questions by selecting a difficulty level:
Beginner: Master the material with interactive questions and more time.
Intermediate: Get certified faster with hints and balanced questions.
Advanced: Challenge yourself with more questions and less time
Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.