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What is the most direct negative consequence of excessive keyword stuffing on a fandom wiki page?



The most direct negative consequence of excessive keyword stuffing on a fandom wiki page is *a significant decrease in user experience due to reduced readability, leading to higher bounce rates and decreased time on page, ultimately harming the page's search ranking*. Keyword stuffing refers to the practice of excessively using keywords in a page's content in an attempt to manipulate search engine rankings. When keywords are unnaturally repeated or placed without context, the page becomes difficult to read and understand. Fandom wikis rely on dedicated fans who value accurate and easily accessible information. If a page is filled with repetitive keywords, users will quickly become frustrated and leave the site, resulting in a high bounce rate (the percentage of visitors who leave after viewing only one page) and a low time on page (the average amount of time visitors spend on a page). Search engines interpret these metrics as indicators of poor content quality and relevance, leading to a decrease in the page's search ranking, effectively penalizing the wiki for attempting to game the system. Even if the page initially ranks higher due to keyword stuffing, the poor user experience will eventually lead to a ranking drop as search engines prioritize user satisfaction. So, while intended to improve visibility, keyword stuffing has the opposite effect, damaging both user engagement and search performance.