What is the biggest threat to a brand if their integration clashes with core fandom values?

The biggest threat to a brand if their integration clashes with core fandom values is *a widespread and highly vocal boycott, coupled with sustained negative sentiment that permanently damages brand perception and makes future engagement with the fandom exceedingly difficult or impossible*. Fandoms are built on passion, loyalty, and shared values. If a brand integration is perceived as disrespectful, exploitative, or inauthentic, the fandom can mobilize quickly an....