What is the primary risk of failing to properly vet an influencer before collaborating on fandom-related content?

The primary risk of failing to properly vet an influencer before collaborating on fandom-related content is *brand damage resulting from misalignment with fandom values or discovery of inauthentic behavior*. Fandoms are built on passion and trust, and fans are highly sensitive to perceived exploitation or insincerity. If an influencer's past behavior or expressed opinions contradict the fandom's core values (e.g., inclusivity, respect for source material, ethical behavior), associating with them can trigger significant backlash. This backlash can include boycotts, negative publicity, and lasting damage to the brand's reputation within the fandom. For example, an influencer with a history of plagiarism or disrespectful behavior towards creators would severely damage a brand's credibility if they were chosen to promote fandom-related merchandise. Furthermore, if the influencer is discovered to have purchased followers or engaged in other inauthentic practices, the collaboration will be perceived as disingenuous, further alienating the fandom. Thorough vetting, which involves researching the influencer's past content, engagement patterns, and audience sentiment, is essential to mitigate these risks and ensure a positive and authentic collaboration.