What statistical test would BEST determine if there is a significant difference in brand perception between two consumer groups?

An independent samples t-test is the statistical test that would BEST determine if there is a significant difference in brand perception between two consumer groups, assuming certain conditions are met. An independent samples t-test is used to compare the means of two independent groups to determine if there is a statistically significant difference between them. In this context, 'brand perception' would typically be measured using a rating scale or a composite score based on multiple questions about brand attributes (e.g., quality, style, value). The two ....