What primary action distinguishes reverse logistics in the fashion industry?

The primary action distinguishing reverse logistics in the fashion industry is the management of goods moving *backwardsthrough the supply chain, from the end consumer back to the retailer, manufacturer, or supplier. This is in direct contrast to forward logistics, which focuses on the movement of goods from the manufacturer to the consumer. Reverse logistics in fashion specifically deals with returns (due to fit issues, damage, or simply changing one's mind), unsold inventory, textile recycling, and the repurposing of materials. Effective reverse logistics involves processes for inspection, sorting, refurbishment, resale, donation, or disposal. For example, a customer returning a dress to an online retailer initiates reverse logistics; the retailer must then process the return, assess the garment's condition, and decide whether to restock it, sell it at a discount, or send it for recycling. Another example is a brand collecting used clothing from consumers for recycling into new fabrics, requiring a dedicated reverse logistics system. The financial and environmental sustainability of fashion brands increasingly relies on optimizing these return flows and waste management processes, making reverse logistics a critical function.