What is a primary challenge of relying solely on conversion rates when measuring the success of sponsored content?

A primary challenge of relying solely on conversion rates when measuring the success of sponsored content is that it overlooks the upper-funnel impact on brand awareness and consideration. Sponsored content often plays a crucial role in introducing a brand to new audiences and shaping their perceptions, even if it doesn't immediately lead to a direct conversion. Focusing solely on conversion rates ignores the value of building brand recognition, establishing thought leadership, and nurturing potential customers who may convert at a later stage. This limited view can lead to underestimating the true value of sponsored content campaigns.