When integrating a third-party CRM with the Globo platform via API, what is the most critical factor to consider for data integrity?

The most critical factor to consider for data integrity when integrating a third-party CRM with the Globo platform via API is ensuring accurate data mapping and transformation between the two systems. Data mapping involves identifying corresponding fields in both the CRM and Globo, and defining how data should be transferred between them. Transformation involves converting data formats or values to ensure compatibility. Incorrect mapping or transformation can lead to data loss, corruption, or misinterpretation. For example, if the 'customer name' field in the CRM is mapped to the 'company name' field in Globo, or if date formats are not properly converted, the resulting data will be inaccurate and compromise the integration's value.