What data protection consideration is most important when gathering user data through interactive content?

Obtaining explicit consent and providing transparent information about data usage is the most important data protection consideration when gathering user data through interactive content. This means clearly informing users about what data is being collected, how it will be used, and with whom it might be shared, before they participate in the interactive content. Users must actively opt-in to data collection, rather than having it assumed. Providing a clear and easily understandable privacy policy, and allowing users to access, modify, or delete their data, is also crucial for building trust and complying with data privacy regulations. For example, a quiz that collects email addresses should clearly state that the email will be used for marketing purposes and provide an option to unsubscribe.